About Me

My career started 8 years ago as a copywriter for Leo Burnett Bulgaria where I was given a huge responsibility for a 21 years old - I was leading the whole ATL/BTL communication strategy for Diageo’s Johnnie Walker brand for three years. My favorite trophy from that time is Diageo’s Marketing Brilliance Award for Best Integrated Campaign Agency for 2012.

In 2013 I was invited to Benetton’s Fabrica Institute where I spent two weeks and contributed to Fabrica’s Colors magazine “Moving House” issue.

In 2014 I spent a year as a senior copywriter/general creative consultant at one of top 3 Bulgarian creative agencies - All Channels Communication Group, a FleishmanHillard Affiliate. I am proud of that period because I spent the year working really hard and the results proved it - we delivered successful campaigns for many clients and won a prestigious award at the Bulgarian Advertising Awards ceremony.

In 2015 I joined two friends and we founded a game development company - Victus Games. For the first time in my career I was managing partner, head of marketing department, copywriter and graphic designer at the same time.

Running an independent game studio for two years teaches you a lot. I am almost sure I can write a book on how much I’ve learned about business, marketing, software development and life in the startup. We’ve built a team of 10 people (2 of them were directly under me in Marketing dpt.), launched two betas and one Kickstarter campaign, we built a community from scratch and learned hard lessons about business and life.

In early 2017 we launched the software development company SolvedOut, utilizing our talent, connections and knowledge and produced several software solutions for clients in Europe and USA. In late 2017 I couldn't resist the crypto hype and got involved in marketing for crypto projects. I advised an ICO and later I co-founded a small crypto consulting company.

Education

Sofia University “St. Kliment Ohridski”

MA Strategic Management 2019 - 2020

Bachelor in Business (German Programme) 2012

At Sofia Univeristy I studied business, marketing, statistics and accounting at the faculty of business administration. I was enrolled in Sofia University's judo team and competed for the team several years.

First English Language School, Sofia

2008

Work

ICO Brains

Co-founder, Marketing July 2018 - Present

Online Marketing and Sales, Client Acquisition, Project Management, Company Management

In late 2017 I couldn't resist the crypto hype and became interested in marketing for crypto projects. I advised an ICO in early 2018 and later I co-founded the small crypto consulting company ICO Brains. We decided to offer social media, advertising and PR services, technical solutions, branding and strategic advisory for crypto projects.

Another interesting part of our business is the Top Blockchain Events platform - a blockchain events aggregator. We saw an opportunity in the crypto events industry and decided to form good relationships with event organizers and create a platform where everyone will be able to choose the best crypto events and even buy tickets with discount.

    My duties at ICO Brains included:
  • • Managing the company
  • • Managing team of 4 people, daily
  • • Creating full marketing strategies for ICO campaigns, including community building, PR, digital advertising, email marketing, influencer marketing and social media
  • • Planning and executing social media content creation and promotion, including crafting creatives and buying and monitoring ads
  • • B2B Sales of the company's services
  • • Managing ICO Brains' wordpress website, sales funnel & lead generation and email list.

SolvedOut

Co-founder, Marketing and Business January 2017 - Present

Online Marketing and Sales, Client Acquisition, Project Management, Company Management

In 2017 with my Victus Game partners we founded the software development company SolvedOut - an outsourcing software development collective focusing on the needs of smaller clients and companies. Having learned quite a bit about the software development cycle, product management, MVPs and market validation, we decided to help people with ideas to come up with the right demo, MVP or even scale an existing application or idea. We have so far released projects for clients in real estate, sports and entertainment.

My goal at the company was to promote its services, to grow our clients' base and to manage our projects with our development team. I researched the market, dug deeper in the customers' problems to refine the solution, collaborated with engineers and UX designers on the execution and guided our clients in the software development process.

    My duties at SolvedOut included:
  • • Managing the company together with my partners
  • • Software development project management
  • • Sales and client management
  • • Analyzing trends and identifying market opportunities
  • • Product management - refining our clients' product ideas to fit their customer's needs

Victus Game: Rewrite History

Head of Marketing January 2016 - December 2017

Online Marketing and Sales, User Acquisition, Community Management, Project Management, Company Management

Victus is a history-defying, and humorous take on browser-based MMOs. Besides managing, my main role in the company is to plan and execute our marketing strategy, but I also work on the product a lot - coming up with an overall direction for our visual style. I have hired people, taught interns and learned what it is like to bear the biggest responsibility there is in a company.

    My duties at Victus included:
  • • Managing the company together with my partners
  • • Managing the team of 4 people, daily
  • • Creating customer acquisition strategies for the company, including sales funnels, SEO, Google and Facebook ads, inbound marketing and lead generation.
  • • Planning and executing social media content creation and promotion, including creatives and ads
  • • Taking care of all the communication, PR, journalists relations and one Kickstarter campaign
  • • Leading marketing trainerships for students

All Channels Communication Group

Copywriter/Creative Consultant and Strategist April 2014 - May 2015

Creative Direction, Copywriting, Creative Consulting

In 2014 I spent an year as a copywriter/general creative consultant in one of top 3 Bulgarian creative agencies - All Channels Communication Group, a FleishmanHillard Affiliate. I am proud of that period because I spent the year working really hard and the results proved it - we delivered successful campaigns for many clients and won a prestigious award at the Bulgarian Advertising Awards ceremony.

Archer Ideas Sofia (Former Leo Burnett Bulgaria)

Copywriter/Social Media Specialist April 2011 - December 2013

Creative Direction, Copywriting, Creative Consulting, Social Media Management and Creative

I began my training in advertising at Archer Ideas in 2011 and gained valuable experience in ATL, BTL,Digital Advertising and Marketing.

For almost three years, I developed ATL, BTL and digital creative solutions for different clients from the automotive, FMCG and financial sectors.

I was a copywriter by job description, but also a Social Media Marketing Manager and Brand Strategist as my everyday tasks required it.

As one of my highest achievements I consider my work for the international acclaimed Diageo brand Johnnie Walker. I adapted, developed and managed the social media content for Johnnie Walker Bulgaria's Facebook Page, I took part in several 360-campaigns and devoted much of my time to the development of the brand in Bulgaria. I consider all my efforts dedicated to Johnnie Walker undoubtedly worthy and rewarding for my personal professional development.

For the “Keep Walking Project” together with my team I won the “Best Use of Social Media” award at the Webit’12 awards and also “Best Integrated Campaign Agency” award at the Diageo Marketing Brilliance Awards.

Skills

These are the skills and tools I've used the most in my everyday work.

  • Marketing Strategy
  • Social Media, Adwords, FB Ads, SEO, Mail
  • Creative Writing
  • Photoshop/Illustrator
  • Photography, Video + Premiere
  • Wordpress
  • CSS + HTML5
  • Python Programming

My free time superpowers

When I'm not working on something cool I spend most of my time reading books, practicing Brazilian Jiu Jitsu at Twisted Jiu Jitsu Academy Bulgaria or long-distance running. I speak English and German.

  • “Don’t go to sleep one night. What you most want will come to you then. Warmed by a sun inside you’ll see wonders.”

    Rumi, XIII century Persian poet.
  • I’d been unable to sell encyclopaedias, and I’d despised it to boot. I’d been slightly better at selling mutual funds, but I’d felt dead inside. So why was selling shoes so different? Because, I realised, it wasn’t selling. I believed in running. I believed that if people got out and ran a few miles every day, the world would be a better place, and I believed these shoes were better to run in. People, sensing my belief, wanted some of that belief for themselves. Belief, I decided. Belief is irresistible.

    Phil Knight
  • Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you'll never be the same again.

    Steve Jobs
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